Story: Stunning Willie Creek Pearls
Episode: 10
Presenter: Christina Morrisey
Air Date: 14th April 2024

Chrissy sees some stunning pearls and visits Broome's Luggers Museum.

• The Banfield Family, formerly wheat farmers in regional WA, relocated to Broome to support Lord Alistar McAlpine's vision of transforming Broome into a world-class holiday destination.
• Don Banfield initiated a bus service, transporting visitors from town to the Cable Beach resort, contributing to Broome's tourism industry.
• Australian South Sea Pearls, renowned for their five virtues, constitute over 80% of the world's pearl market value, making Willie Creek Pearls a significant player in the industry.
• Visitors can explore the pearl farming process at the stunning Willie Creek location or experience the magic of South Sea Pearls at various locations across the Perth Metro area.
• Willie Creek Pearls has garnered numerous awards and accolades, including induction into the Tourism Council WA Hall of Fame.
• The farm offers a comprehensive "shell to showroom" experience, showcasing the commercial pearling process and the beauty of Australian South Sea Pearls.
• Willie Creek Pearls extends its presence beyond Broome, offering experiences at Elizabeth Quay in Perth, bringing a taste of Broome to the heart of the city.
• Additionally, the company honours Broome's history with its Pearl Luggers tour, highlighting the significance of pearl diving in the region's heritage.
• Beyond tourism, Willie Creek Pearls explores innovative applications of mother-of-pearl shell in marine biomedical developments, showcasing the versatility and potential of this natural resource.

For more information, head to:
www.williecreekpearls.com.au